Friday, August 22, 2008

How to survive the tough economic times in the mortgage and real estate industry?

Al Bernstein
Success is often the result of taking a misstep in the right direction.
How can we balance growth and reduce fears during an uncertain economy?

How can we take this economic crisis and turn it into a positive change for the real estate and mortgage industry?

One way in this uncertain economy, it gives you the opportunity to re-evaluate your business, come up with new strategies for lead generation, human resources, marketing, and investing.

During tough economic times, we need to ask ourselves, what is the worst thing that can happen? How do we prepare for these fluctuations in our economy with the least amount of fear? And can fear and faith co-exist? The bible tells us in Hebrews 11:1 Faith is the confidence that what we hope for will actually happen; it gives us assurance about things we cannot see.

Unfortunately a lot of innocent folks are being impacted by the choices that were made when the market was good. The funnel of how to do more business fueled people into buying homes that were more than they could afford. If it’s too good to be true, it is!
Poor choices whether made by the client or our direction reflects negatively on us and the consequences mean less repeat business.

-We need to get back to the basic fundamentals: maintain a strong work ethic, serve our clients with high quality counsel and service.

-We need to educate them on how to live within their means, avoid the use of debt, build liquidity into their situation, set long term goals and understand that God owns it all.

-And most importantly, we need to keep our clients best interests before us at all times.

InSight Mortgage Group provides your clients with wisdom and InSight in to their situation. Visit us at We provide tools to help them make good choices… choices they can live now and in the future…

As your faith is strengthened you will find that there is no longer the need to have a sense of control, that things will flow as they will, and that you will flow with them, to your great delight and benefit. Emmanuel Teney

Thermometer – measures what is going on, but has no control over your environment
Thermostat – Helps you take control of your environment

Ask yourself – Am I going to be a thermometer, which is driven by fear?
Or am I going to be a thermostat, which controls my environment?

Michele "MAC" A. Cole

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